WHITTINGTON PHARMACY - PRIVACY POLICY
Effective Date: 27th July 2025
Company Name: Pill Room Ltd (trading as Whittington Pharmacy)
Company Registration Number: 14847940 - Registered in England & Wales
Trading Address: 13b Main Street, Lichfield, WS14 9JU
Registered Office Address: 33 Wheelers Lane, Kings Heath, Birmingham, B13 0SB (Registered office only - not a retail location).
GPhC Premises Number: 1036934
Email: whittingtonpharmacynhs@gmail.com
​
1. Introduction
At Whittington Pharmacy, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
​
2. What Information We Collect
We may collect the following types of information:
-
Contact details: name, email address, telephone number, postal address
-
Health information: medical history, symptoms, medications, NHS number, GP details
-
Demographics: date of birth, gender
-
Payment data: securely handled via Stripe or JotForm; we do not store card details
-
Preferences: services selected, marketing opt-in status
-
Technical data: browser, IP address, device, cookies
​
3. How We Use Your Data
We use your information to:
-
Deliver pharmacy services, including private and NHS consultations
-
Process bookings and payments for services such as vaccinations, travel health, and weight loss
-
Share EPS or clinical information with your GP (if required)
-
Respond to queries and support requests
-
Send service updates or newsletters (if consent is given)
-
Detect and prevent fraud
-
Improve our website using analytics tools
​
4. Legal Basis for Processing
We process your data using the following lawful bases:
-
Consent – for optional features like marketing or cookies
-
Contract – for services requested by you
-
Legal obligation – e.g. NHS or GPhC requirements
-
Vital interests – if needed to protect your health
-
Legitimate interests – to improve and manage our services responsibly
​
5. How Long We Keep Your Data
We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, including for clinical, legal, and regulatory reasons. Some medical records may be held for several years in line with pharmacy legislation.
​
6. How We Protect Your Data
We use secure platforms and apply strict controls:
-
SSL encryption for all form submissions
-
Limited access to health data (clinical staff only)
-
Secure third-party processors (JotForm, Stripe)
-
No commercial sale of data
​
7. Where Your Data Is Stored
Your data is stored on secure servers located in the United Kingdom. Our website is built and hosted on the Wix.com platform, which provides secure data hosting in compliance with international standards. Any data processed by Wix is covered under their privacy framework, including UK GDPR compliance.
​
8. Your Rights Under UK GDPR
You have the right to:
-
Access your data
-
Correct inaccurate data
-
Request deletion of your data
-
Restrict or object to data processing
-
Withdraw consent at any time
-
Request data portability
-
Lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/make-a-complaint/
To exercise your rights, email: whittingtonpharmacynhs@gmail.com
​
9. Cookies and Tracking
We use cookies and tracking technologies such as Google Analytics and Meta Pixel to monitor performance and improve your experience. You can manage cookie preferences through your browser or our cookie banner.
​
10. Social Media Features
Our site may include buttons or links to platforms like Facebook or Instagram. These platforms have their own privacy policies and may collect data when you interact with their widgets on our site.
​
11. Sharing Your Data
​
​
We may share your data with:
-
Registered healthcare professionals providing your consultation
-
GP practices (for EPS or referrals)
-
Trusted service providers such as JotForm, Stripe, or analytics platforms
-
Regulatory authorities where legally required
All third parties are required to protect your data and only use it for agreed purposes.
​
12. Marketing Preferences
​
​
If you opt in to receive updates, you can unsubscribe at any time by clicking the link in the email or contacting us directly. We will never send marketing without your permission.
​
13. Changes to This Policy
​
​
We may update this Privacy Policy occasionally. Please check this page for the latest version. Continued use of our website implies acceptance of any changes.
​
14. Contact Us
​​
​
For any questions or concerns about this Privacy Policy, contact:
Whittington Pharmacy
13b Main Street, Lichfield, WS14 9JU
Email: whittingtonpharmacynhs@gmail.com